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our portfolio

PORTFOLIO

DESIGN AND DIGITAL MARKETING

downtown affair

event background

few events are allowed to block off caroline street in downtown fredericksburg. a downtown affair with fredericksburg mainstreet, inc. is one of those events. each year, downtown restaurants and businesses unite to provide fine dining under the stars in the middle of caroline street, serving a multi-course meal complete with appetizers, entrees and desserts. 

objective

promote a sold-out event to highlight the participation of area businesses, restaurants, sponsors and volunteers and all they contribute towards a magical evening.

strategy

the story was in the scale of the evening. a sold out event left us showing off what diners could expect and giving everyone else a taste of the best downtown fredericksburg has to offer.

creative output

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website design

hyperbole created an event-specific website off of the existing fredericksburg mainstreet, inc. homepage. this project included pages not just for the 2019 event, but also for the innaugurual 2018 a downtown affair, as well. online ticket sales, drink ticket sales, and silent auction tickets were also included.

content creation

with the event selling out in hours, we spent the weeks leading up promoting additional drink and silent auction tickets, as well as the expanded cocktail hour for the 2019 event. this included videos featuring the sponsors, restaurants and the featured drinks diners would be served at a a downtown affair.

social media

fredericskburg mainstreet, inc. had an established following of 15K+ on facebook. we used this to push the newly created event instagram account, feeding it content we created from last year’s event in addition to what everyone was working on to prepare for the 2019 event.

imagine an evening spent dining under the stars...

website design

this project was a little tricky in that we were building off of an existing website we hadn’t worked on before. we had to integrate it into an existing template that was a little rigid in what it offered creatively. it also involved numerous changes and updates, from late-addition sponsors to announcements for sold out items. finally, an image gallery from the 2019 event was added in the days that followed.

content creation

decor, diners and 

take a look at our content:

videography

see what it was like to attend a downtown affair 2019!

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promotional videos

hyperbole also produced these videos highlighting the sponsored drinks at the 2019 event’s expanded cocktail hour. each cocktail sponsor walked us through their drink with the bartenders that would be making them. 

the confident rabbit and community bank of the chesapeake make a cocktail for a downtown affair 2019 in fredericksburg, virginia
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portfolio - a downtown affair video image overlay 2
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thanks for dining with us.

CONTACT

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805 Princess Anne Street #3 Fredericksburg, Virginia 22401

540.424.7653 | info@myhyperbole.com

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  • 83 Barbara St, Newark, NJ 07105

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