Our Approach To Journalism
The Path Of The Region's Most Exciting Platform
Our Approach To Journalism
Our Standards And Values
hyperbole is the region’s leading source for breaking news, on-the-scene coverage, investigative journalism and original content.
Truth With Proof: How We Practice Journalism
hyperbole is an independent, vertically-integrated news and multimedia platform providing breaking news, on-the-scene coverage and in-depth investigative journalism.
The following values serve as the basis for the company’s practice of journalism.
objectivity
Bite No Tongues, Pull No Punches And Play No Favorites
hyperbole makes news by gathering facts, documenting events and verifying information. Anything outside of the truth is of no interest or importance.
Our work is rooted in our own first-hand, on-the-scene accounts and based on official open sources, including court records, Freedom of Information Act requests, and emergency radio communication broadcasts.
We pursue and provide opportunity to all sides of a story with the same spirit and sincerity, recognizing that our creative freedom, editorial independence, audience loyalty and public trust are all established on a foundation of fairness and an unwavering commitment to an unbiased perspective.
Our only interest is the truth.
Our work is rooted in our own first-hand, on-the-scene accounts and based on official open sources, including court records, Freedom of Information Act requests, and emergency radio communication broadcasts.
We pursue and provide opportunity to all sides of a story with the same spirit and sincerity, recognizing that our creative freedom, editorial independence, audience loyalty and public trust are all established on a foundation of fairness and an unwavering commitment to an unbiased perspective.
Our only interest is the truth.
integrity
We Pledge Allegiance To Our Audience
hyperbole pursues the truth, focuses on the facts and pledges our allegiance to our audience. We refuse to reduce our scope, coverage or reporting to appeal to the lowest form of outrage, interpretation or understanding.
We bite no tongues, pull no punches, play no favorites and refuse to reduce our scope, coverage or reporting to appeal to the lowest form of outrage, interpretation or understanding.
Our coverage doesn’t dogpile or coattail. We should be honest brokers for true believers.
We bite no tongues, pull no punches, play no favorites and refuse to reduce our scope, coverage or reporting to appeal to the lowest form of outrage, interpretation or understanding.
Our coverage doesn’t dogpile or coattail. We should be honest brokers for true believers.
transparency
We Are Open About Who We Are And What We Do
Our journey into journalism has played out in real time and before the public eye. We are honest and open about who we are, what we do and the intent and scope of our work. Our methods are disclosed and our sources are cited (when appropriate).
All sponsored content and media partners are clearly and conspicuously labeled as such, and neither are allowed to impact the company’s journalism or coverage.
Secondary sources, in the rare instances they are used, are always clearly credited. Mistakes are quickly corrected and clearly labeled.
All sponsored content and media partners are clearly and conspicuously labeled as such, and neither are allowed to impact the company’s journalism or coverage.
Secondary sources, in the rare instances they are used, are always clearly credited. Mistakes are quickly corrected and clearly labeled.
originality
High-Effort, High-Risk And High-Impact Content
hyperbole’s coverage should be distinct – more meaningful and more memorable – than our competitors. Our audience is not bought, borrowed or from a broadcast background and have come to expect high-effort, high-risk and high-impact content.
We should be pioneers in our profession.
We should be pioneers in our profession.